Why Selling on Amazon Is Important for Your Business?

Amazon is the world’s largest online retailer, with over 200 million active customers worldwide. Selling on Amazon gives businesses access to a vast customer base and a global marketplace. Amazon also offers a variety of tools and services to help businesses succeed, including fulfillment by Amazon (FBA), advertising, and customer support.

In this article, we’ll share some tips for those who are planning to sell on Amazon. We’ll cover topics such as choosing the right products to sell, creating high-quality product listings, setting competitive prices, fulfilling orders quickly and accurately, and providing excellent customer service.

Benefits of Selling on Amazon

  • Increased sales and reach: Amazon has a massive customer base, so businesses that sell on Amazon can reach a large number of potential customers. In fact, over half of all U.S. online shopping starts on Amazon. In India, Amazon is also the leading e-commerce platform, with a market share of over 30% in 2023.
  • Brand awareness: Amazon is a trusted brand, so businesses that sell on Amazon can benefit from its reputation. Customers are more likely to buy from a seller they trust, and Amazon provides a platform for businesses to build their brand and credibility.
  • Fulfilment by Amazon (FBA): FBA is a service that Amazon offers to sellers, where Amazon takes care of storing, packing, and shipping products to customers. This can save businesses a lot of time and money, and it can also help businesses to improve their customer service.
  • Advertising: Amazon offers a variety of advertising options to help businesses promote their products. Amazon sellers can target their ads to specific keywords, demographics, and even product categories. This can help businesses to reach the right customers with the right message.
  • Customer support: Amazon provides excellent customer support to its sellers and customers. Amazon sellers can get help with everything from listing their products to fulfilling orders. Amazon also offers a buyer protection program that helps to protect customers from fraud and product defects.

How to Get Started Selling on Amazon

Getting started selling on Amazon is easy and straightforward. Here are the steps involved:

  1. Choose the right products to sell. This is one of the most important factors in determining your success on Amazon. Consider the following factors:
    • Demand: Is there a high demand for the product you want to sell? You can use tools like Amazon’s Product Research tool and Jungle Scout to research product demand.
    • Competition: How much competition is there for the product you want to sell? You can use tools like Keepa and CamelCamelCamel to research product competition.
    • Profitability: Can you make a profit selling the product you want to sell? Consider the cost of the product, Amazon’s fees, and shipping costs.
  2. Create an Amazon seller account. To start selling on Amazon, you need to create a seller account. You can do this on the Amazon Seller Central website.
  3. List your products on Amazon. Once you have created a seller account, you can start listing your products on Amazon. To list a product, you will need to provide basic information such as the product title, description, price, and images. You can also include additional information such as product dimensions, weight, and shipping options.
  4. Optimize your product listings for search. When customers search for products on Amazon, they will see a list of products that match their search terms. To increase your chances of being found, it is important to optimize your product listings for search. This means using relevant keywords in your product titles, descriptions, and bullet points.
  5. Fulfill orders (yourself or through FBA). When a customer places an order on Amazon, you will need to fulfill the order. You can either fulfill orders yourself or you can use Amazon’s FBA service. If you choose to fulfill orders yourself, you will need to ship the products to the customer directly. If you use FBA, Amazon will take care of storing, packing, and shipping the products for you.
  6. Use Amazon’s advertising tools. Amazon offers a variety of advertising tools that can help you promote your products and reach more potential customers. Consider using Amazon Sponsored Products, Amazon Sponsored Brands, and Amazon Display Ads to promote your products.
  7. Provide excellent customer service. Customer service is essential for any business, but it is especially important for Amazon sellers. Amazon customers expect a high level of service, and Amazon sellers who provide excellent customer service are more likely to receive positive feedback and repeat business.

Additional tips for success on Amazon

  • Optimize your product listings: Your product listings are the first thing that potential customers will see, so it is important to optimize them for search. Include relevant keywords in your titles, descriptions, and bullet points.
  • Use high-quality images: Your product images should be high-quality and clear. This will help customers to see what they are buying and make informed decisions.
  • Offer competitive prices: It is important to offer competitive prices for your products. You can use Amazon’s tools to see what other sellers are charging for similar products.
  • Offer competitive shipping rates and options. Indian Amazon customers expect fast and affordable shipping. You can use Amazon’s Seller Fulfilled Prime (SFP) program to offer Prime shipping on your products.
  • Stand out from the competition: Analyze what your competitors are up to and find a key differentiator in your market. Reviews and product Q&As are the best places to know your competitors, from the customers’ perspective.


Selling on Amazon is a great way for businesses to increase their sales, reach new customers, and build their brand. Amazon offers a variety of tools and services to help businesses succeed, and getting started selling on Amazon is easy and straightforward.

If you are a business owner, I encourage you to consider selling on Amazon. It can be a great way to grow your business and reach a wider audience.

Leave a Comment